Trust with a capital T: a keyword in the copywriting process

Kilkenny castle, fantastic conference venue. That's a 13th century beam in a round tower #ciakk

T-shaped support holding up a 13th Century ceiling in a round tower. T is for trust.

Trust is the keyword in our business.

We know clients often choose to work with us because they don’t have the time or skills to write material for their websites in house.

Indeed many clients don’t even have the time to sign off on what we’ve written for them.

So where does trust come into all of this? (more…)

What’s in a name?

Imagine arriving along to a ticketing machine at Heuston Station in Dublin, in a rush at peak travel time, keying in the name of the station you wish to buy a ticket to and finding it’s not there. Cue panic, I’d imagine.

A few years ago the same thing happened me. I started typing in Bagenalstown and no result was returned. Then I remembered it’s actually known as Muine Bheag. Now, I don’t know what the result the train ticket machines give at the moment, but if you search on irishrail.ie you’ll get a result that looks like this (note incorrect spelling):Screenshot of the journey planner on the Irish Rail website showing the words Bagnelstown (Muine Bheag) as a destination option

So where’s this going? (more…)