The increased interest in “content” has resulted in the use of the term content strategy to mean content calendars for editorial content planning (brand journalism/content marketing) and social media content plans. “Content Strategy”, in my book, is something different.
“What’s this for?” he asked, landing a black plastic casing with controls on it in my hands. It was clearly the remote control of what I assumed was a remote control car. The situation was worse than I thought. It was the remote control for a non-existent helicopter.
The awkward moment when the mobile responsive website you’re viewing from your mobile gives you no option than to download a programme of events.
How to increase productivity and save money by including useful information for visitors on your company website contact and location pages.
Sometimes a word has more than one meaning.
I’m not talking about words that sound similar but have completely different meanings. Like: (more…)
When typing do you press the space bar one or two times after hitting the full stop key (or period for our US readers)? Not sure? Go to the last document you have written and do a Ctrl+F (find) search for (or just hit the space bar twice). Priority spaces Read more…
Unless you know what exactly a mechanic does, knowing what happens when your car gets serviced is a mystery to most. (more…)
If you want to make your content unprofessional, amateur and for the most unreadable please read on:(more…)
T-shaped support holding up a 13th Century ceiling in a round tower. T is for trust.
Trust is the keyword in our business.
We know clients often choose to work with us because they don’t have the time or skills to write material for their websites in house.
Indeed many clients don’t even have the time to sign off on what we’ve written for them.
So where does trust come into all of this? (more…)