Communications and PR
Can you write a blog on your iPhone?
Catching a few minutes here and there can be enough to help you piece together a blog post without feeling it is an hour snatched from your already oversubscribed schedule.
Communications and PR
Where do you store your blog and article ideas?
Moments of inspiration can be fleeting. When you’re the ideas person in your company responsible for editorial calendars for the blog or news section or the social media calendar, capturing those ideas is just as important as actually writing about them. If you don’t have ideas, you don’t have material Read more…
Content
Content maintenance – just like a car service
Unless you know what exactly a mechanic does, knowing what happens when your car gets serviced is a mystery to most. (more…)
Communications and PR
Checklist for creating crap content
If you want to make your content unprofessional, amateur and for the most unreadable please read on:(more…)
Communications and PR
Does ‘brand journalism’ have a part to play in your digital marketing strategy?
We often get approached by clients to write articles or blog posts for them that they can share in ezines or on social media.
Having an original piece of material to share that’s hosted on your blog, resources or news section that’s of interest to your target audience is a great way to bring people back to your site. (more…)
Communications and PR
Copyrights and copywrongs – what you need to know about stolen content
I try and avoid writing about copyright too much, mainly because I don’t want to seem to harp on about it. But when there’s a lot of chatter about it in a short space of time it’s hard to avoid helping others in their quest for answers when you have the knowledge. (more…)
Communications and PR
Quote unquote: case studies
What do you think of testimonials? What do you think of recommendations on LinkedIn? When buying a book or a DVD is the few words of praise from a well know writer, journalist or publication enough to make your mind up and hand your money over to the cashier? Or Read more…
Communications and PR
Overwriting and knowing when to stop
A few tips on making your content more shareable Just look at the headline above. It’s neither here nor there. The word shareable is all on its own on the second “deck” of the H1 headline. Now take out today’s paper or any newspaper and you’ll see that in all Read more…
Communications and PR
What areas of business can you write about?
In my line of work I come across all sorts of businesses and organisations. Large, small, long established, start-ups, all with one thing in common. They do not have the in-house skills or expertise or time to put together website content and digital and traditional marketing communications. Something else they Read more…