Moments of inspiration can be fleeting. When you’re the ideas person in your company responsible for editorial calendars for the blog or news section or the social media calendar, capturing those ideas is just as important as actually writing about them. If you don’t have ideas, you don’t have material Read more…
We often get approached by clients to write articles or blog posts for them that they can share in ezines or on social media.
Having an original piece of material to share that’s hosted on your blog, resources or news section that’s of interest to your target audience is a great way to bring people back to your site. (more…)
I try and avoid writing about copyright too much, mainly because I don’t want to seem to harp on about it. But when there’s a lot of chatter about it in a short space of time it’s hard to avoid helping others in their quest for answers when you have the knowledge. (more…)
Facebook page Vs Facebook personal profile Today I received two interesting Facebook invites. One was to be come friends with a business i.e. a business setting up a personal profile on Facebook instead of a Facebook page. Instead of sending a message to the person behind this error, I’m writing Read more…
Did I really say that? I don’t like being misquoted. Nobody does. In this day and age, I think it’s safe enough to say that if Mr A says “Mr B said that not eating is good for your health,” nobody will quote Mr A directly as having said or Read more…
A few tips on making your content more shareable Just look at the headline above. It’s neither here nor there. The word shareable is all on its own on the second “deck” of the H1 headline. Now take out today’s paper or any newspaper and you’ll see that in all Read more…
One of the basic media lessons is there’s no such thing as bad publicity. No matter how negative the circumstances somebody mentions your company, you are still getting publicity. Ryanair famously (consciously or unconsciously, I can’t say for sure) use this model of getting media coverage. It works, everyone talks Read more…
A few months back it was published in the national and international press that people could be targeted by burglars if they had status updates indicating they’re on holidays or away. We mostly giggled, as if the common garden cat burglar was that tech savvy. Status update: steal my identity Read more…
Somebody posed the question on Twitter today, what do you do if someone you do not know/have never met adds you as a contact on LinkedIn? My honest answer was, yes, I have done it in the past. But I don’t accept such invites anymore. Creating a network of trust Read more…
If Google or Gmail or Bing or Skype or any of the big names weren’t working, people would be tweeting about it. Now that it seems Twitter is down, where do we go for the breaking news. I went straight to Google, Clicked on News, clicked on last hour and Read more…